S&P Global Account Based Marketing Manager in Singapore, Singapore
The Marketing team globally is part of the bigger Commercial organization comprising of sales and client services, and marketing. The Marketing team is comprised of the different disciplines of Communications, Global Events, Campaigns, Marketing Operations, Global Channel Marketing, Market & Customer Insight, Product Marketing, Global Demand Centre and Regional Marketing. The Asia Regional Marketing team is responsible for driving the marketing activities from forums to local digital programs to Account Based Marketing programs.
The Account Based Marketing Manager is responsible for managing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. They will act as liaisons between marketing, sales operations, and field sales teams as well as central demand functions such as global - integrated marketing and demand center to develop 1:
1, broad-based marketing tactics designed to penetrate targeted accounts.
What s in it for you:
Join a leading independent provider of information and benchmark prices for the commodities and energy markets.
Be part of the success in shaping S&P Global Platts fastest growing region
Grasp the opportunity to be exposed to a wide range of marketing disciplines from events to digital to customer engagement marketing
Account Based Marketing is one of the most hyped, most discussed and most potent things going on in B2B marketing right now; be part of the pioneer group of marketers at S&P Global Platts to lead this
Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
Leverage other operation functions to provide ongoing data and insights on key accounts and contacts within these accounts
- Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy to develop the optimal marketing tactic mix for 1:*
few, broad-based marketing programs
Partner with sales in to generate new opportunities with key accounts leveraging the optimal marketing mix to run programs to meet with common objectives
Lead ongoing account check-ins with sales teams to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications
Work with functions in sales and marketing to define and establish workflows (e.g. campaign personalization and execution, lead hand-offs)
Partner with content teams to provide campaign customization according to analysis of buyer need
Partner with marketing operations to establish forecast and report against key success metrics
Develop, present, manage and execute integrated marketing programs for key identified accounts.
Determine which marketing campaigns and assets to leverage for named account engagement planning
Evaluate, select and manage outside vendors (e.g. technology partners, data providers, agencies) that may contribute to named-account marketing
Manage and adhere to budget allocation
Internally promote account-specific engagement marketing plans
What We re Looking For:
10 years of b-to-b marketing experience, ideally in a named or key account model
Solid grasp of the marketing funnel, measurement models and targeted account based marketing strategies
Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores) to understand impact across accounts and opportunities
Strong understanding of audience segmentation and content mapping to the buyer s journey
In-depth experience in running pipeline generation programs with measureable success
Goal-oriented and collaborative with the ability to take initiative and deliver projects unsupervised.
Budget management skills
Exceptional communication and collaboration skills with track record of successfully interfacing with sales teams
Follow a metrics driven, analytical approach
Exceptional organizational project and people management skills with attention to detail, discipline to follow established policies and processes
Goal and task prioritization with own it personality and ability to thrive in a growth environment
Three to five years of relevant industry experience
Previous sales experience a plus
Strong technical literacy, including Marketing Automation Platforms and Sales Force Automation systems, business case creation and user needs analysis
- S&P Global Platts - * - *
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We re the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE:
SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com.
S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race - ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status,or other legally protected categories, subject to applicable law.