S&P Global Senior Analyst, Digital Analytics in Denver, Colorado
Senior Analyst, Digital Analytics
Denver - Centennial, CO, Dallas - Houston, TX, Princeton, NJ
You will be developing and continuously enriching robust information assets and business intelligence (BI), providing clear transparency into all digital aspects of the business, and providing actionable analytics and insights to optimize the profitability of our marketing investments. In this role, you will link metrics and data to crucial decisions that impact website design, marketing spend and marketing strategies.
Who are we as a team? The Enterprise Digital team is composed of creative and enthusiastic individuals who seek to unify the digital voice of the company across all divisions and digital channels.
- This is a terrific opportunity for you to translate digital marketing knowledge into powerful campaigns that have a significant impact on our divisions pipelines and strategic goals.
Conduct strategic analysis through data to identify business opportunities and inform business strategy
Collaborate closely with Marketing, Tech and Data Office to implement and continuously refine segmentations, predictive models, and other targeting approaches to improve return of investment efforts
Develop long and short term learning objectives and test plans, implement statistically valid in market tests and interpret results to inform subsequent strategies
Optimize return on investment of marketing investments across programs and acquisition channels by utilizing mathematical optimization techniques
- Ensure proper tagging of all websites - pages
Collaborate with Marketing to oversee digital marketing campaigns
Develop Reporting and BI tools to meet the granular information needs
- Collaborate on customer lifetime value studies, and work with the Digital team to present - cross-sell new analytic services
Lead analytic strategy sessions across paid (SEM, Display, Programmatic), earned (SEO, Social) and owned media, and support team in presentation of large scale initiatives
Undergraduate level education with analytical focus (e.g. Applied Statistics, Econometrics, Engineering, etc) is highly preferred Graduate education a plus
- At least 3 years of experience in the application of decision sciences in one or more of the following areas:*
Analytical business consulting
Marketing optimization and targeting, web specific preferred
Advanced knowledge of web analytics systems (Omniture, GA) and media management systems
Critical thinking, problem solving and discernment
- Strong hands-on expertise using statistical analysis and data manipulation software - tools
Excellent interpersonal skills to develop and present effective presentations
B2B financial services experience a plus
Your ability to make things happen!
Understanding of and appreciation for a customer-centric approach and culture
Passion & pride in doing creative work to make a strong impact on the overall business
Ability to thrive in a rapidly changing environment and to work independently and within a team
A love of data and attention to detail - highly organized and analytical
Ability to communicate digital information clearly and effectively to non-technical audiences
Excellent written and oral interpersonal skills
History of self-direction, creativity, and ability to meet deadlines
Presentation skills and the ability to articulate complex analytic concepts to marketing oriented audiences
_About S&P Global_
At S&P Global, we don t give you intelligencewe give you essential intelligence. The essential intelligence you need to make decisions with conviction. We re the world s foremost provider of credit ratings, benchmarks and analytics in the global capital and commodity markets. Our divisions include S&P Global Ratings, S&P Global Market Intelligence, S&P Dow Jones Indices and S&P Global Platts. For more information, visit www.spglobal.com
To all recruitment agencies:
S&P Global does not accept unsolicited agency resumes. Please do not forward such resumes to any S&P Global employee, office location or website. S&P Global will not be responsible for any fees related to such resumes.
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